Wednesday, February 14, 2007


It has been some time since I've updated readyforbroadcast, so in keeping up with my previous post and the latest news, Comcast is partnering with social networking site Facebook to start a user-generated show called "Facebook Diaries". According to Businessweek: "the series will consist of 10 half-hour episodes produced by R.J. Cutler, known for his edgy work gathering stories from regular folks in shows such as "American High," a nonfiction TV series chronicling the lives of suburban teens at an Illinois high school." The shows will be aired on both Comcast's Ziddio site as well as their VOD channel and will appear on Facebook as well.

Not sure where Comcast's other venture with Endemol went but it seems the cable giant is really eager to monetize the UGC craze. However, this deal seems more in favor of Facebook than Comcast. Apparently Facebook currently does not have any video uploading capabilities, they simply let users post links of videos that are hosted on other sites. This joint effort with Comcast "will expand Facebook's video sharing capability."

Time will tell if this venture, and others like it, will succeed. The good part with Facebook Diaries is that it is not simply just home videos. The project is being produced by someone with experience in storytelling, which means they are not just relying on the hype around user-gen content, they are actually trying to do something creative.

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